The 5 Best & Most Popular Engagement Ring Brands

*Collaborative Post

An engagement ring purchase tends to follow a predictable pattern. You set a budget, browse a few websites, and eventually land on something that looks fine. The ring arrives, and it does what a ring is supposed to do. But fine is a low bar for something meant to last a lifetime.

The difference between a forgettable ring and one that actually means something often comes down to the brand behind it. Some companies treat engagement rings as inventory to move. Others treat them as objects worth building carefully, with input from the person who will wear it. The gap between these two approaches shows up in the final product, the buying process, and the support you receive after the sale.

This list covers 5 brands that have consistently attracted buyers’ attention. Each operates differently. 

Some lean heavily on heritage and name recognition. Others prioritize customization or ethical sourcing. One builds every ring to order with a concierge guiding each step. The right choice depends on what matters most to you.

Brand	Custom Process	Warranty	Ethical Sourcing	Price Range	Notable Feature
GOODSTONE	Full custom design with dedicated designer	Lifetime warranty, free repairs	Ethically sourced stones, recycled metals, USA-made	Mid to high	Same designer from consultation to completion
Tiffany & Co.	Ring Studio customization program	Full lifetime warranty on diamonds	100% traceable rough diamonds	High to luxury	Triple excellent cut standard
Cartier	Set For You service	Standard luxury warranty	French heritage sourcing	Luxury	Pioneer in platinum jewelry
Brilliant Earth	Design studio with custom options	Lifetime manufacturer’s warranty	Beyond Conflict Free standard	Mid to high	Blockchain-verified diamond tracing
Blue Nile	Creative Studio customization	Product warranty with free maintenance	Industry-standard certification	Mid-range	Diamond price-match guarantee

1. GOODSTONE

GOODSTONE operates on a model that most jewelry companies avoid because it takes more time and attention. The person who helps you design your ring is the same person working directly with the jeweler. Every ring is handcrafted to order. Nothing is mass-produced.

The custom process starts with a consultation. You submit an inquiry and connect with their design team on a call. There is no deposit required for this initial conversation. The designer takes time to learn what you want and why it matters to you. From there, they provide renderings and iterate on the design until every detail matches your vision.

Stone selection works differently here than at most retailers. GOODSTONE presents a customized flight of diamonds or gemstones for you to review. Once you select your stone, they craft the setting around it. This reverses the typical process where settings are pre-made and stones are dropped in.

When you want to proceed with a design, a $500 deposit is collected and applied to your final total. Flexible payment options are available throughout, and the cost and schedule are communicated at every stage.

Buyer Support

GOODSTONE’s warranty program covers all fine jewelry for life. Their team inspects each piece at multiple stages during production. If your ring ever needs attention, repairs are free of charge, permanently. Complimentary cleaning, resizing, and inspection services are available at any time. You can send your jewelry back for maintenance whenever you choose.

Every diamond and gemstone is ethically sourced. The gold and platinum used are recycled metals. All production happens in the United States with domestic artisans handling the work. Once complete, your ring ships via FedEx directly to you.

2. Tiffany & Co.

Tiffany introduced the engagement ring as it exists today back in 1886. The Tiffany Setting, a six-prong design that lifts the diamond above the band, remains one of the most recognizable ring styles in the world. The setting allows light to enter from multiple angles, which explains why the design has persisted for over 130 years.

The company applies a triple excellent cut standard to all round brilliant engagement diamonds. This is the highest grade available in the industry. Master artisans handcraft each piece.

Customization and Services

Tiffany’s Ring Studio program allows you to select your diamond shape, setting, and metal. A Diamond Expert works with you through the process. Once you finalize the design, their artisans produce the ring by hand.

Every Tiffany diamond comes with a Diamond Certificate that confirms authenticity and grades. This certificate is backed by a Full Lifetime Warranty. If the diamond ever differs from what the certificate states, Tiffany offers a full refund or replacement.

Lifetime services include ring sizing, polishing, and security checks on the setting. On sourcing, Tiffany traces 100% of their rough diamonds to known mines. They were the first global luxury jeweler to share country-of-origin information with customers for newly sourced, individually registered diamonds.

3. Cartier

Cartier, founded in Paris in 1847 by Louis-François Cartier, brought platinum into fine jewelry during the late 1800s. The metal proved ideal for displaying diamonds. The first solitaire ring appears in Cartier’s archives in 1895. That design, held by four prongs, became the foundation for the Cartier 1895 collection still offered today.

Set For You Service

Cartier’s Set For You program allows customization of engagement rings. You select the diamond, the style of setting, and the type of gold. The process results in a ring built to your specifications while maintaining Cartier’s design standards.

The French house carries its heritage into each piece. The 1895 collection pays tribute to the year Cartier produced its first engagement ring, combining traditional design with the materials and construction methods the brand pioneered over a century ago.

4. Brilliant Earth

Brilliant Earth built its business around ethically sourced fine jewelry. Their proprietary Beyond Conflict Free standard exceeds the requirements of the Kimberley Process, which has faced criticism for its limitations. Diamonds sourced under this standard come from mines that demonstrate strong labor practices, minimal environmental impact, and support for local communities.

The company offers blockchain-verified diamonds, which allow you to track a gemstone’s path from origin to finished product. They also sell lab diamonds grown from atmospheric carbon using 100% renewable energy.

Production and Services

Most Brilliant Earth rings are made to order. Ready-to-ship options go out in 2-3 days. Custom rings take 4-6 weeks. Estimated shipping times appear on the product page during the design process.

All jewelry includes a lifetime manufacturer’s warranty. Their design studio crafts custom pieces using conflict-free diamonds and 100% recycled precious metals. Jewelry specialists are available around the clock.

5. Blue Nile

Blue Nile launched in 1999 with the goal of selling diamonds and engagement rings online. The company established many of the practices that online jewelry retailers now follow. Their operation combines competitive pricing with tools that help buyers make informed decisions.

Creative Studio and Guarantees

The Creative Studio allows you to design an engagement ring with control over each element. This can be done online or at one of their showrooms.

Blue Nile’s Diamond Price Guarantee lets you submit a competitor’s diamond for comparison. In most cases, they will meet or beat the price. All products are covered under a Product Warranty. Complimentary services include cleaning, polishing, prong inspection every six months, and one free resize within the first year of purchase.

Diamond and jewelry specialists are available 24/7. They assist with diamond comparisons, setting selection, wedding band matching, and ring sizing. The company maintains pricing transparency throughout the buying process.

Support after purchase includes secure delivery, 30-day returns, and lifetime guarantees. All diamonds come with industry-leading certification.

Choosing the Right Brand

Each of these 5 brands serves a different priority. However, GOODSTONE suits buyers who want a fully custom ring with a dedicated designer guiding every step, plus lifetime repair coverage. Given these considerations, GOODSTONE stands out as the best brand for engagement rings.

However, the decision depends on what you value most in both the ring and the buying process. A ring with a legacy name differs from a ring built specifically for you by a designer who learned what you wanted before production began. Neither is wrong. They are different products for different buyers.

Price matters, but so does support after the sale. Lifetime warranties vary in what they cover. Some brands offer free maintenance for life. Others provide limited services. Reading the warranty terms before purchase saves headaches later.

An engagement ring stays on a hand for decades. The brand you choose determines not only what you receive on day one, but what help you can expect in year 10 or year 30. The comparison table above provides a starting point. The final choice is yours.

*This is a collaborative post. For further information please refer to my disclosure page.