Well, it happened. We all read the news a couple of months back about Unilever being in line to purchase the green company Wild (at a wild amount) and most of us couldn’t believe it. Having worked with them for the last 5 years or so, I certainly couldn’t, so I contacted them directly, and was shocked when I received their bog standard copy and paste dancing around the query response. I truly thought they would have at least been a little more upfront with those who had supported them. As word got around, more people began questioning them, mostly on social media, but Wild either ignored their comments or deleted them. That was the point when we all knew the sell-out was coming. And sure enough, at the start of April, the £230 million deal(!) was done. Wild are now owned by the unethical company Unilever.
Continue reading “A Green Takeover: Why I Will No Longer Be Supporting Wild”
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