eco product written in a green bubble held up by a wooden peg

9 Things We Need To Be Focussing On If We Suspect A Company Of Greenwashing

Greenwashing, this is my biggest bugbear right now. I have written about this before here but if you aren’t familiar with the term here is the definition:

What Is Greenwashing?

Greenwashing is when a company or organization spends more time and money on marketing themselves as environmentally friendly than on minimizing their environmental impact. It is a deceitful advertising gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands

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Why Absolutely Anybody Can Be Eco

Being more eco is really starting to catch on and the little eco-warrior inside of me is doing a very happy dance about this! But there are still so many more people who could be doing more yet don’t feel they can do due to the way in which being eco is sometimes portrayed. It’s not about being entirely zero waste, you don’t have to completely overhaul your lifestyle, you don’t necessarily need to start growing your own veg and you definitely don’t have to start throwing out all the plastic toys you own. You don’t have to stop driving altogether, you don’t have to turn vegan and you certainly don’t need to live in a log cabin out in the woods!

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