eco product written in a green bubble held up by a wooden peg

9 Things We Need To Be Focussing On If We Suspect A Company Of Greenwashing

Greenwashing, this is my biggest bugbear right now. I have written about this before here but if you aren’t familiar with the term here is the definition:

What Is Greenwashing?

Greenwashing is when a company or organization spends more time and money on marketing themselves as environmentally friendly than on minimizing their environmental impact. It is a deceitful advertising gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands

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Why We Need To Be Wary Of Certain ‘Eco’ Products

So, eco has caught on and yep, some people are trying to make it the new ‘in’ thing. I mean you only have to glance at Instagram now and somebody is claiming to be #livingsustainably or #zerowastelife in their bio– trendy hashtag galore! The truth of the matter is that most of us will never ever be fully living sustainably and you will only be living zero waste if you live out in the woods off the fat of the land. It just isn’t possible in this modern world. Everything we use gives off energy, emissions, produces waste etc. so there is no way I will ever be claiming that I anything but trying my best. Which leads me onto the next new thing… Continue reading “Why We Need To Be Wary Of Certain ‘Eco’ Products”

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