Gone are the days when you had to buy a brick-and-mortar store to become a retail business owner. Nowadays, e-commerce is a widespread practice with consumers across the globe, and this trend was accelerated during the lockdowns. So, if you put your savvy entrepreneurial hat on, you can make a fair few bucks running a successful online store from home!
Quirky handmade craft products such as candles, toys, soap, scarfs, gloves, hats, jewellery, and ornaments, are fun items that people like to purchase to spruce things up and give their home living space a nice personal touch.
Do you want to set up a vibrant e-commerce business from the comfort of your own home? To help you out, here we have come up with some handy tips on setting up your online DIY crafts store from home.
Carry out thorough product research
You don’t want to throw money down the drain by coming up with products that won’t be popular with online shoppers. For this reason, thorough product research is vital in order to avoid misjudged product development decisions.
Try as hard as you can to obtain an in-depth insight into your customer’s mindset. You must strive to create products that customers will fall in love with.
Study your target audience
To identify your target audience, carry out market segmentation to divide customers into organised sub-groups based on shared characteristics, such as age, gender, consumer interests, and so on.
Then, you must do a real deep dive into the likes and dislikes of your target audience. You need to find out how they think, what persuades them to buy certain handmade DIY products over others, and the places they tend to visit on the internet so you can reach them with your digital marketing campaigns.
Get your online store looking just right
First impressions are everything, and this is particularly true for e-commerce and online shopping. Therefore, it’s important that you ensure you hire a web designer or do it by yourself to get your website and social media pages looking tip-top and put your wonderful homemade DIY products on display for all to see on the web.
Be eco-friendly with your packaging
Sustainability is a huge issue and it’s certainly one of the greatest challenges we face today. In 2020, the surface temperature of the earth was around 0.98 Celsius degrees warmer than the 20th-century average. Therefore, you need to make sure you do all you can as an online retailer to operate as sustainably and eco-consciously as possible. Be part of the solution, rather than adding to the problem!
When you sell products and ship them to customers as an e-commerce business, there will be lots of packaging involved. Being wasteful with packaging will cause your business’s carbon footprint to skyrocket. Get sustainable and compostable packaging from Tyler Packaging, a reliable supplier that uses the latest technology to help limit your business’s impact on the environment. Their affordable prices also won’t cost you the earth!
Learn how to market your products online effectively
Effective digital marketing strategising enables you to connect with customers online. This can be carried out through Google Ads, SEO, PPC, social media campaigns, and email marketing. Online marketing is all about understanding how to turn clicks into sales conversions for your e-commerce business.
Use reliable couriers for deliveries
Think about the courier service you will use to ensure your products are delivered on time and in excellent condition to your customers’ doors. Fail to do this, and you will receive poor customer reviews and your company reputation will plummet.
Customers expect to receive exactly what they ordered online, particularly when it comes to items that are going to take up precious home living space, like homemade candles, toys, cushions, and so on. So, deliver the goods to your customers by using reliable courier services that won’t let you down.
You should now understand more about the nuts and bolts that go into setting up your very own DIY crafts e-commerce store from home. So, it’s time to get creative and come up with some compelling ideas for homemade products that will catch the eye of customers.
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